Founded in 1994, CrowleyCom trains clients to "persuade" with integrity, authority and personality. Whether it's interfacing with the media or interacting with a live audience, CrowleyCom equips its clients with the stylistic and substantive skills they'll need to win the race or steal the show.
Every gesture, every word and every facial expression is videotaped and critiqued throughout the coaching session. Visual, verbal and visceral responses to questions are carefully analyzed and fortified during a series of on-camera exercises and interviews. Here we show as well as tell a client where he or she may need to make substantive or stylistic adjustments to their performance.
CrowleyCom is known forits pre-session due-diligence. We study every facet of an organization, immersing ourselves in the issues and trends influencing your business and your industry. We also study your competition. To accurately simulate an interview by the press or questions from analysts or stakeholders CrowleyCom spends a week prior to the session, immersed in your business, analyzing the opportunities and challenges you will undoubtedly encounter when you step into the spotlight.
Ginger Crowley,
Founder
Ginger Crowleyis the Founder and President of CrowleyCom, a media and presentation training organization based in Los Angeles. For well over a decade-and-a-half Ginger has been coaching spokespeople to deliver their personal best in front of an audience, a client or a camera lens. Her ability to teach professionals from a cross section of industries and professions to deliver "personality on-cue" while compressing and distilling complex information into easily discernible, highly memorable messages and impressions has distinguished Ms. Crowley's training career.
Prior to founding CrowleyCom, Ginger was with the Technical Training Division of CBS Network News in New York, where she prepared non-broadcast executives to man the airwaves in the event of a union strike. She later moved to Los Angeles where she was a media trainer for a number of public relations agencies before establishing her own label.
Performance and functioning under fire have always been the focal points of Ginger's career. She spent most of her childhood on the ice, training and competing as a figure skater and later becoming a figure skating coach. It was during her experience as a figure skater, where performing under extreme pressure was critical to victory, that Ginger developed her ability to teach people how to relax and concentrate under pressure.
Teaching spokespeople to channel nervousness, focusing on their message rather than on themselves, has become one of the hallmarks of CrowleyCom training.
Ginger began her career as a radio news announcer (during and after graduating from Smith College.) She was the morning drive time announcer for a number of New England radio stations and was later offered a teaching fellowship at Northwestern University's School of Speech. At Northwestern, Ginger taught Radio Production and writing for the "ear verses the eye."
After receiving a Masters Degree in Speech from Northwestern University, she became an editorial writer for WBBM-TV (CBS-Chicago,) was a television reporter and weather woman for KKTV (CBS-Colorado) and was the nightly news anchor for Mexico's XRIO-TV.
Tired of coveringdeath, disaster and duplicity, Ms. Crowley turned her performance talents to the acting world. She moved to New York and studied acting at the Neighborhood Playhouse and the American Academy of Dramatic Arts. While honing her craft, Ginger put her storytelling capabilities to work in advertising sales; first representing daily newspapers (including the New York Daily News, Dallas Morning News, Philadelphia Bulletin, Boston Globe, Baltimore Sun, Toronto Star, London Times and Le Monde) and later as the New York Advertising Sales Manager of Citicorp Publishing ( including Signature Magazine, now known as The Conde Nast Traveler.)
During her four yearsat Citicorp Ginger was recognized for her ability to create and deliver compelling presentations and was charged creating and delivering major sales presentations to Madison Avenue. Known as Citicorp Publishing's resident presentation coach, Ginger trained the Signature Magazine staff to deliver dynamically informative speeches and presentations, garnering numerous magazine and publishing industry awards.
After completing her professional acting training, Ginger, once again, found a home on television. This time it was playing principal characters on Ryan's Hope and All My Children. When she moved to prime time she was (shockingly) type cast as the tough television reporter on Reasonable Doubts, Man of the People and countless Movies-of-the-Week (including USA's" Precious Victims" and " Sweet Poison" and Hallmark's" From the Mixed Up Files of...")
Ginger's long and varied career has always been pointed toward performance coaching. Yet, it was quite by accident that she stumbled into media training. While auditioning for one of CBS's daytime dramas she was told of an opening at CBS's Technical Training Division for someone with news experience. She wasn't "quite right" for the part on "As The World Turns" so she strolled down the hallway and applied for the job as a trainer. That was close to twenty years ago.She has never looked back.
Ginger has a Bachelor of Arts degree in English and Theater from Smith College (she did her Junior Year at Dartmouth College) and a Master's of Speech (with a concentration in Radio/TV and Film) from Northwestern University.