The Federal Reserve Bank of San Francisco,
Los Angeles Bureau
"Ginger Crowley helped our staff development tremendously with her professionalism and keen insight on public speaking. Our staff members have used her techniques and become increasingly confident in their public speaking ability. The return on investment is apparent when our Fed Speakers are out in the public arena 'de-mystifying the Fed.' "
Lupe Jaramillo
Program Director, Economic Education Manager
The Federal Reserve Bank of San Francisco, Los Angeles Bureau
Nissan Motor Company, LTD
"With all of the auto manufacturers vying for media attention, those who have a clear message relevant and newsworthy to the media have the decided advantage. At Nissan, we've used Ginger Crowley and her team to coach agency creative directors, marketing experts, and senior executives on the fine art of delivering great copy and crisp, consistent messages during an interview. Her knowledge of what resonates with the media and how to articulate the core-differentiators of a great brand coupled with her ability to train professionals to be brief, passionate and specific, have helped us more efficiently define our brand and effectively tell our story to the press."
Steven Wilhite
Senior Vice President Global Marketing
Nissan Motor Company, LTD
Nissan North America, Inc.
"Our relationship with CrowleyCom has been a major asset for Nissan. Because the automotive industry changes so fast we are faced with so many important and varied issues, our executives are constantly being sought after for interviews and comments.
CrowleyCom has made our spokespeople confident, knowledgeable and effective in any situation whether they have to face the media or make important presentations. Media training is something most people dread. CrowleyCom manages to make the experience fun, productive and educational, and everyone who goes into media training, usually comes out smiling."
Dierdre Francis Dickerson
Manager
U.S. News & Public Affairs
Nissan North America, Inc.
GlaxoSmithKline
"Your media training has certainly helped me over the years and I continue to review the materials you provided to keep me focused every time I do a presentation- even if it's not with media... It works everywhere!"
Jill G. Dolgin, PharmD
Business and Advocacy Development Manager
GlaxoSmithKline
Kaiser Permanente (San Fernando Valley)
"Inquisitive, sharp and to-the-point. CrowleyCom poses hard questions that require serious introspection. Bold, direct feedback with supportive redirection and problem solving. CrowleyCom is a great coach and partner."
Laura J. Gallardo
Public Affairs Director
Panorama City Medical Center Area
Kaiser Permanente
John Hancock Financial Services
"You did it! Took a couple of blobs of "cosmic dust" and almost made us into "stars."
Jean Peters
Sr. VP Investor Relations
John Hancock Financial Services
Guide Dogs For The Blind
"On September 11, 2001 my guide dog, Roselle, and I escaped from the 78th floor of Tower One of the World Trade Center. I never dreamed how my life would change.
Since that day I have been asked to give countless speeches and interviews. Ginger Crowley helped me develop a strong, dynamic presence in front of the microphone and camera which has led to speaking engagements throughout the world. Because of Ginger I now deliver speeches which receive standing ovations and increased funding for Guide Dogs For The Blind. I would recommend Ginger's services to anyone who needs help facing the media or an audience."
Michael Hingson
National Public Affairs Representative
Guide Dogs For The Blind
Jordan Brand, a division of NIKE, Inc.
"The media training service provided by Ginger Crowley and her firm CrowleyCom is top notch. For a brand like ours that has significant outreach and exposure in the world of sports and entertainment, CrowleyCom has been immensely helpful in shaping key messages to speak to our core audience. Thank you for not only serving as a great coach for our executives, but also being a tremendous partner in the world of media."
Terri Hines
Global Communications Director
Jordan Brand, a division of NIKE, Inc.
The Designory
"Distilling down what makes our company unique, and the right fit for a new client, is challenging when you are as passionate about the nuances as you are about the big picture. Every presentation to every client is an opportunity to cement our value and distinction. Ginger Crowley has been a tremendous coach and advisor for sharpening our message and making it more consistent across our Executive and Director level staff. Ginger's intensive yet supportive style allowed our people to really see their strengths, and weaknesses, and make real improvements to how they present themselves and our agency."
Lynne Grigg
President/Chief Creative Officer
The Designory
Citrix Online
"Ginger Crowley was instrumental in getting our product marketing and PR team ready for several important press and analyst opportunities. On each occasion, she brought an impressive understanding of our businesses and a disciplined approach to the training session. The results speak for themselves: the spokespersons for the product launches were on message for all media opportunities and for two consecutive years, we received best in class awards for on-stage presentations at prominent emerging technology showcases sponsored by Forrester Research."
Laura McCormick
VP, Corporate Communications
Citrix Online
American Cancer Society
"The American Cancer Society, California Division, knows that bad things can happen to good organizations.
That's why Ginger Crowley is brought in to do media and spokesperson training with the organization's top volunteer leadership each year. Being at the helm of a 140,000-volunteer organization, with 500 staff raising $72-million annually, the chair and president need to know the fine art of message development and presentation. Ginger always delivers a powerful and provocative session, covering more than the simple how-to's and focusing on the 'when-to' and 'where-to' of providing sound bites reporters will use and information people will remember. As one Ginger alumnus told me "It was hard work but when it was done, I realized I not only learned a lot but had a really good time!"
Beverly Butler
APR Vice President,
Marketing and Communications
California Division American Cancer Society
Seagate Technologies
"Whether it's a CEO from a start-up, or a CEO from a Fortune 500 Company, CrowleyCom is my first choice, and only choice for media and presentation training. They continue to be the secret weapon I've used throughout my career."
Diana Cartwright
Director, Public Relations
Seagate Technologies
Clifford Chance Rogers & Wells LLP
"Coaching on communications style gets personal. In the space of a few hours, the effective coach has to earn the right to give feedback you might normally only take from your mother! Because of her business acumen, media experience and consultative style, Ginger pulls it off. Not only did the tapes show dramatic change, she had our lawyers asking for more."
Jolie Goldstein Marketing Director Clifford Chance Rogers & Wells LLP
Agilent Technologies, Inc.
"Agilent has used CrowleyCom to train its senior executives since our company was launched in 1999. Ginger Crowley is always very thorough in her due diligence and has developed questions for the training sessions that reflect a solid understanding of our industry and the complex issues with which we deal. As a result, she has done an excellent job of preparing our execs to successfully face the media under a variety of circumstances.
I would not hesitate to recommend CrowleyCom for all corporate training needs."
Amy Flores Corporate Media Relations Manager Agilent Technologies, Inc.
Hilton Anaheim
"CrowleyCom has helped our spokespeople achieve mastery of the fundamental elements of effective media interaction. Beyond merely coaching executives on basic media training principles, Ginger Crowley engages clients in a stimulating discussion of key industry issues, empowering them to speak with substance, clarity and confidence."
Andy Keown Public Relations Manager Hilton Anaheim
BioComm Network, Inc.
"The real art in preparing scientists, clinicians, or innovators to face the press or address the public is to give them the tools to translate what they understand better than anybody into language and emotion that anybody can understand better. Built on rigorous study of the technology involved and the many economic, social, and ethical issues that often surround the introduction of a new medicine, Ginger Crowley’s method effects this transition better than any of the other approaches I’ve encountered, allowing her to walk our clients from the laboratory or the board room into the living room. As medical advances and healthcare delivery become increasingly complex, raising barriers to effective communication even higher, Ginger Crowley will continue to be a powerful competitive asset, whether you are trying to reach patients, physicians, partners or investors."
Tad Heitmann
President
BioComm Network, Inc.
Art Technology Group
"CrowleyCom has assisted me in coaching/counseling technology executives and professionals from the basics to the complex and sophisticated in business communications. Whether domestic or international, emerging growth or an established business, CrowleyCom has made a significant impact in our business."
Barry Hartunian
VP Human Resources
Spotfire
(former VP Human Resources of Art Technology Group)
Swerling Associates
"I've brought in CrowleyCom to work with several of my clients and have found that, whether you are preparing for a crisis or in the middle of one, their media training experience is an invaluable asset. The CrowleyCom team's ability to quickly grasp important issues and trends, and its knowledge of how the media thinks, prepares you for any line of questioning from the press. CrowleyCom puts you through one of the most rigorous training sessions I have ever seen. The integrity and depth of research they come to a session with is extraordinary. A session with CrowleyCom is so specifically targeted to your concerns that you will come away from the experience wondering how they could possibly know as much as they did about your business. CrowleyCom trains you to communicate with authority and integrity under the most pressured situations."
Jerry Swerling
President Swerling Associates
GenRad, Inc. (Teradyne)
"Before CrowleyCom began working with our company, as Vice President and Officer of a NYSE company, I did not look forward to the prospect of being videotaped, critiqued and coached by a communications consultant; but Ginger Crowley and her team not only relieved the dread, they in fact filled our sessions with humor, insight and a marked improvement in our management team's presentations from Wall Street to the Board Room.
Working with each individual's personality and style, CrowleyCom's team brought out the best in everyone, from our technology leaders (a certain kind of challenge) to our CFO and CEO (another equally demanding challenge.) Given their skills as excellent listeners as well as outstanding communications coaches, I would particularly recommend the CrowleyCom team in these difficult economic times, when clear, confident communications are more critical than ever."
Sarah Lucas
Technology Executive
(former VP, Chief Strategic Officer, GenRad, Inc.)
Working Press, Inc.
"Working Press has used CrowleyCom for clients whose mild responsiveness to the media impedes their effectiveness. CrowleyCom has been able to turn this timidity into appropriate, assertive and powerful expressions of the messages they needed to get across. Ginger Crowley and her staff helped them to really learn what they may have thought they already knew about media interviews, but never really did. More than just "practice" the CrowleyCom sessions felt like real time media interview experiences. Anyone who doesn't want to waste an electronic or print media interview opportunity, or who thinks he or she can "wing it" needs to contact CrowleyCom."
Joseph Nathanson
Chairman Working Press, Inc.
Ergoscience
"CrowleyCom provides a very unique way of helping speaker/spokespeople train for their event. Whether you are training for a press interview or a presentation. CrowleyCom provides the focus needed to get you to tell the story you want to tell."
Donna LaVoie
President, LaVoie Strategic Communications
(former Sr. VP Investor Relations, Ergoscience and
Cambridge Technology Partners)
Al Shugart International
"As a resource center focused on helping entrepreneurs transform great ideas into great companies with lasting value, Al Shugart International (ASI) bases its reputation and credibility on the people and companies with whom we partner. I can't think of many organizations that come close to CrowleyCom's exceptionally high standards of quality and integrity. The CrowleyCom staff is well-researched, knowledgeable in virtually every industry, terrific with clients, and their credentials are impeccable. CrowleyCom has become an integral part of ASI's public relations organization. We continue to receive rave reviews from our clients, including requests from CEO's for refresher media training sessions with CrowleyCom."
Judy Plummer
Vice President Communications Al Shugart International
Citicorp Real Estate
"Ginger Crowley and her team did an outstanding job presenting at a Citicorp offsite of real estate appraisers and construction engineers. The meeting’s agenda was to provide learning on the “soft skills” critical to transform the unit from a federal-mandated department to a deal partner in future real estate transactions.
CrowleyCom’s role was to persuade these technical experts that how they articulated their findings was as important as how they developed them. For their conclusions to be credible they had to be able to communicate succinctly and dynamically. As Ginger says, “you must be able to personify trust.”
Ginger and her team exceeded our expectations. The CrowleyCom team made believers out of every participant. They walked away understanding that message delivery is at least as critical as technical expertise if you want a seat at the deal table.
I recommend CrowleyCom to my consulting clients and consulting partners who need media and presentation training. Her team is truly the Alpha Team!"
Charlotte Nad
Director, R.L. Berkowitz & Associates
(Former Vice President, Citicorp Real Estate)
Porter Novelli
"I've worked with CrowleyCom repeatedly over the past 13 years, and the trainer's broadcast journalism background really brings the practice interview sessions to life in a meaningful way for clients. Executives appreciate the serious coaching combined with just the right amount of reassuring charm."
Max Martens Vice President
Porter Novelli Los Angeles
Mazda Speed Motorsports
"Ginger helped prepare dozens of Nissan executives and staff members for multiple media presentations over several years. She made good speakers great, and the poor speakers good, no easy task."
Dean Case Manager
Mazda Speed Sports
Enclarity, Inc.
"Ginger is amazing. A riveting presenter, an insightful professional and a great person, she is on top of her game. I've worked with executive trainers, but nobody comes close. Of all the professionals and executives I've worked with, Ginger is on my A-list. She is fantastic!"
